For instant lovely lashes with definition and volume, choose a mascara that you'll love from VIE at home. Mascara's the perfect way to finish your eye make up look ... so don't leave home without it!
What shade of Mascara should I choose?
In general, you should use a mascara shade you feel comfortable wearing. Our most popular shade is inevitably black mascara, however don't forget brown mascara is great for giving blondes and brunettes a natural mascara finish. And don't forget you can have fun with your mascara too! If you're into vibrant colours, play about with all of the different mascara shades available – these look fabulous against all skin shades providing you get your make-up right too!
Mascara's tips & tricks!
Give eyelashes extra definition with an Eyelash Curler. Remember to always curl eyelashes before applying Mascara (applying after Mascara can cause your eyelashes to break).
Never pump the mascara wand in and out of your mascara bottle – this will dry the mascara out much quicker.
Powder lightly under the eye before applying mascara. Sometimes mascara smudges because it's attracted to oily concealer or eye creams.
Zig-zag your mascara wand when you apply – this will help to even out your your mascara application and avoid any clumps!
If you have difficulties applying mascara to your bottom lashes, try putting a tissue under before applying – this will catch any stray mascara!
Want a mascara that gives lashes added length? You'll love our Dream Lashes Mascara. A two-step mascara that primes your lashes and conditions and lengthens in the second step.
Psssst … want to be let in on our trade secrets?
For seperated, clump free and flexible lashes choose our rich volumising Precision Lash Mascara.
Formulated to withstand water, swimming and tears our Lash Mac is the perfect solution. Just brush over your favourite mascara to instantly make it waterproof!
Want longer lashes? Our Dream Lashes Mascara is a two step process to help prime and volumise your lashes.
For shimmering colour that ensures you stand out from the crowd, try Golden Eyes. Sultry bronze mascara and a complimentary gold eyeliner make sure you sizzle!
View our full Mascara range.
Free Mascara returns – Don't forget, we'll offer free returns on any Mascara that you're not happy with.
Mascara Special Offers: Don't forget to keep checking the special offers page to see the hottest offers available on all of our ranges.
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