The phenomenon of Mineral Make Up has been one of the biggest stories in the beauty industry, since we all went out and bought rouge noir nail vanish (thanks Uma!) Mineral Makeup is now one of the most popular ways to wear foundation in the UK so we thought we’d give you a bit of an update as to what all the fuss is about …

What is Mineral Make Up?

Essentially, Mineral Makeup is made up of ingredients, Zinc Oxide, Mica, Boron Nitride, Titanium Dioxide and Iron Oxides, all of which are derived from naturally occurring minerals and tend not to be mixed with many of the other ingredients that you may find used in the products in your Make Up bag.

Why we love Mineral Make Up!

Mineral Make Up fans love the application, because it contains no fillers or powders, it doesn’t show up fine lines and guarantees to make you complexion look natural and fresh allowing your skin to breathe and remain firmly in place throughout the day.

We are seeing several trends in the beauty industry in ingredient and formula innovation, particularly in the direction of high-tech, long-lasting, high performance formulations and at seemingly at the other end of the scale a more natural approach to colour Make Up.

Have we tempted you?  Mineral Makeup products include foundation, bronzer, blusher, eye shadow and even some lipsticks.  To start you on your Mineral Make Up journey, make sure you have a look at our gorgeous Mineral Foundation and it's handy side kick, our soft little Kabuki Brush.  Barely there, light as a feather, it's guaranteed to be your new best friend!

Ask the expert …

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